Benvenuti su showine
2005: the first project dedicated to the wine cellar
In 2005 Flavio Carletti put arredocantina.com online, initially dedicated to Bloc Cellier, modular free-standing reconstituted stone units for storing bottles.
The idea came from meeting a French producer and from a professional path that had already brought Flavio close to the world of wine.
Before dedicating himself to the project, he had run a bar in Cremona for about ten years and then worked with a major wine agency and distributor in the province of Brescia. An experience that allowed him to get to know producers, visit cellars and deepen his knowledge of wine through tastings, events and courses.
From a specialist website to a broader project
At the beginning, arredocantina.com was an initiative focused on a very specific range.
Over time, however, the requests received through the site began to tell something more.
During the 2008 crisis, while many markets slowed down, visits and enquiries remained stable. Flavio therefore looked into what was happening outside Italy as well, observing in particular the French and German markets, where the offer relating to wine furnishing and storage was already more developed.
From this observation came the decision to build a more complete offer.
In 2009 he invested in creating a proper e-commerce project, gradually expanding the catalogue with wine fridges, accessories and new solutions selected through suppliers, trade fairs and industry events.
Christmas 2010: Showine.it is born
At Christmas 2010, Showine.it went online.
The name was chosen directly by Flavio Carletti and recalls a simple idea: wine to be shown, enhanced and made the protagonist.
With Showine, the business took on a more defined form and the offer continued to expand, keeping wine at the centre of the project.
2013: from online sales to the showroom
The growth in online orders and clients’ requests soon led to a new need: being able to see and touch materials, finishes and solutions before choosing.
In 2013 Flavio and Enrico, his longtime collaborator, stopped working from home and bought a warehouse to house a stockroom and showroom.
In June of the same year, an exhibition space of about 100 square metres opened, later extended to almost 140.
The showroom thus added a physical dimension to the project: alongside online sales, there was now a place to meet clients, discuss the space and assess products and materials directly.
From storage to wine cellar design
Over the years, the evolution of the offer followed that of clients’ needs and of the available technologies.
Storage systems and wine fridges were joined by systems dedicated to managing temperature and humidity.
It is precisely the work on wine cellar cooling that led Showine towards an increasingly broad design dimension.
To provide the right conditions for wine, choosing a system is not enough. It is necessary to consider the insulation of the room, the volumes, the glazed surfaces, the materials, the pre-installation provisions and the way all these components relate to the architecture.
From here, the work on bespoke wine cellars gradually developed, in which technology, furnishings and space are developed together.
A role that has grown with the projects
As the complexity of projects increased, Showine’s role also grew.
Today the company can support the client through the different phases of a project, from design to construction, from the supply and fitting of furnishings to the installation of cooling systems, through to testing and after-sales support.
At the same time, Showine can join an already-started project as a specialist partner, working with architects and interior designers and taking care only of the components entrusted to its expertise.
This ability to adapt the scope of the work has become part of Showine’s identity.
A search that continues
Showine’s evolution has not stopped at the expansion of its services.
Over time, the selection has focused more and more on professional products, chosen for build quality, materials and finishes.
It is a search that continues today, following the evolution of the sector and keeping the same principle from which everything began: finding the most suitable solution to store and showcase wine.
Showine today
Today Showine continues to develop bespoke products, systems and projects for the storage and presentation of wine.
The business has also extended over time to Switzerland, where Showine has already been working for several years, in particular in Ticino, and is considering how to make its presence on the market even more structured.
The journey that began in 2005 with a website dedicated to a modular solution has thus become a business able to approach the wine cellar as a complete project, keeping wine at the centre of every choice.
Do you have a project in mind?
Whether it is a new climate-controlled wine cellar, a space to transform or a project already under way, Showine can support you with the technical assessment and in defining the most suitable solution.
Discover how we work today
Showine’s story has been built by broadening skills, solutions and design capability. Today this journey translates into a method that starts from the wine and extends through to the realisation of the space.
Let’s talk about your project
Share an initial idea, photos of the space or a floor plan with us. We will help you identify the starting point and the possibilities the space offers.
Get to know Showine in person
Discover materials, finishes and cooling solutions in our spaces. An opportunity to see the build quality up close and talk with our team